Frequently Asked Questions (FAQ's):

Ok, You've sold me: Let's talk

- What's involved in starting? Commitments etc?
- What else do you do to help your clients succeed?
- What kind of company are you?
- How fast can I see results?

1. When I type my business's name into Google, we come up? What else do I need to do?

Web Factoid: 90% of searches are for content... 10% to find a specific website.

This tells us that 90% of our prospective customers aren't searching for businesses by name but are searching for products or services. Let's look at a quick example.

Assume you're a plumber. A prospective customer needs to replace a leaky faucet. What will she do? According to the above research, there is a 90% chance that she will search the Web for keywords like: "plumber", "plumbing repair", "leaky faucet", etc. Will she find you?

LBN makes sure you're found by purchasing the keywords that your prospective customers are using when searching for the products and services you provide in the communities you serve.

2. What makes you better than the other companies asking me to advertise on the Web?
We are specialists in local search! Our expertise, technology and unique Landing Page strategy translates into less expensive leads... up to 80% cheaper than our competitors. (Read the next FAQ to see how we do this) And, we provide you with the reports that prove it.

3. Should I use your Landing Page or have my Sponsored Advertisement link go directly to my website?
In most instances it's better to use our Landing Page and here's why.

Your dollars go much further (up to 5x further). If you're sharing the cost of a Sponsored Link advertisement with 4 other businesses, you're only paying for 1/5th of the cost... that's an 80% savings. However, you are sharing this ad with 4 other businesses... does this make sense? The intuitive answer is "No", but research (confirmed by our customer's experience) shows that the correct answer is, "Yes". Here's why:

Web Factoid: Most people searching for a product or service on the Web investigate 3-5 business before telephoning, visiting a business or sending an email inquiry.

The LBN Landing Page is designed to provide prospective customers with information on up to 5 businesses that offer the specific products or services for which the prospective customer is searching. The Landing Page focuses the searchers attention on these vendors.

4. What is a "Targeted Search Response Page" and should I use it?
Instead of sending prospects directly to your home page, we deliver searchers to a page we create for you, with your information tailored to the keywords being searched. Why do we do this? The answer is two-fold.

First, if prospects don't see what they are looking for within a few seconds, they move on. Second, research shows that you will lose ½ of your audience every time you make them click to another page.

The Targeted Search Results Page is the solution! It gives your prosective customers the information they're searching for (including your value proposition and contact information) all on one page.

5. Where should I be... Maps area or Sponsored Links?
Ideally both. Both areas of search engine response page brings traffic to your business. Some people click on Sponsored Links while others prefer the maps listings. We can get you on both, ask us how.

7. How do I know I can trust you to deliver?
We proudly prove our results in the form of detailed reports showing you exactly how many times your ad was viewed, clicked upon, coupons viewed, clicks to your web site, customers telephone calls and email inquiries. We review these reports with you, and provide tips on how you can convert more leads into sales. View our customer successes to see how we've helped others.

8. You say you will prove performance... how?
Click here to see an example report. You'll see exactly what we mean.

10. "Risk Free", What do you mean by that?
When you purchase traditional media you are unsure of the results. For example, can you identifiy the number of leads and customers generated from a billboard, radio or print advertisement? No. At best, you can estimate the number of people who viewed these ads. With LBN, we provide detailed reports that provide the exact activity generated by each ad... eliminating the risk from "guesstimating"
the cost effectiveness of your advertising investment.

11. You'll put me on Page 1? Really?
Yes, we purchase Sponsored Links and the majority of the time it's visible on page 1 of the leading search engines. There are times of the day when your ad might not be listed. For example when your daily budget has been reached, we stop showing your ad. Also, we continually monitor the cost of keywords against the response rates. If we determine that you can get a better return on your advertising investment by moving your ad to a lower position or adding/changing keywords, we do that automatically.

Ok, You've sold me: Let's talk

- What's involved in starting? Commitments etc?
Tell us what products and services you offer, the communities you serve and the number of new customers you're looking for. Based upon this information, we can create an advertising campaign. We ask for a 6 month trial, but we can be flexible – our goal is to impress you with results.

- How else do you help your clients succeed?
Encouraging prospect to call or visit you is just the first step. We offer a variety of marketing tips to help you increase your closing and customer retention rates., as well as marketing materials to help you succeed.

- What kind of company are you?
When you call LBN, you'll find us easy to work with and committed to making local search marketing work for you. We know your time is valuable, so we won't waste it. Lastly, we enjoy our clients, love what we do and have a great sense of humor."

- How fast can I see results?
Call us today, we can get you online in less than a week.

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