Call Us At:
(888) 298-8955

 

 

Why LBN is your best choice
We are focused on your success by delivering the lowest cost per lead

We place you on Page 1 of the leading Search Engines.

• Where prospective customers are looking for what you do, in the communities you serve.


We'll deliver you more customers for far less than other forms of marketing.

• You'll pay only for "prospects" who read and click on your promotion.


Proven results...
 That you can measure with detailed reporting.

• A simple, comprehensive report that shows you every: phone call, website visit, email inquiry, coupon click, etc. generated by your ad.

30 seconds video showing
"How we bring you more leads"

Wouldn't it be great if all advertising worked this way?

How clients find you

Web Factoid: 62% of your prospective clients search for products and services on the Web.

Web Factoid: 98.4% of these searchers stop on page one, in other words searchers don't go beyond the first page of a search result.

This means, if you're not on the search engines your missing two-thirds of your potential clients. Furthermore, if your business doesn't come-up on page one of a search, you're not being seen.

Search engines, not your website, drive traffic to your business

Web Factoid: 90% of searches are for content... 10% to find a specific website.

Assume a person needs an estate plan but doesn't have an attorney. How will she select legal counsel?

First, she'll ask friends for a referral. If you happen to be the attorney of such a friend, your name might be provided. However, if this prospective client is part of the 62% that searches the Web for services, she will also use a search engine (i.e. Google, Yahoo, Bing, etc.) to investigate estate planning firms. Will she find you?

If a prospective customer doesn't know your business exists, she's not going to search the Web for your name. Rather, she'll search for keywords that describe the product or services she's seeking; for example, "estate planning" or "wills and trusts". This means your business needs to get the products/services you provide listed with the major search engines. This is what Search Engine Marketing (SEM) is all about.



Being "found" on the Web is not enough

Web Factoid: You lose 1/2 of your audience with every click.

Stop reading. Go to Google and search the following keywords

"<dentists> <your city> <your state>" (for example, "dentists Chicago, IL")

Now, click on the link to any listed dental office. What do you see? Probably a homepage displaying: photos, a logo, and a general description of practice's specialties. The homepage may list "teeth whitening" as a specialization and offer a separate page that describes this service. If a prospective patient wants to call s/he will click on the "Contact Us" page to get a phone number. Sounds good? It's not and here's why.

Per the above Web Factoid, you will lose 1/2 of your web audience with every click. This means one-half of the audience won't go to the above dentist's web page that discusses "teeth whitening". Furthermore, less than 1/4 of the initial audience will click on Contact Us.

The solution is to create a specialized web page that does three things:

1) Discusses the exact product or service being searched (e.g. in our example "teeth whitening")

2) Explain the unique value your business provides to its customers; and,

3) Present your contact information including: telephone, address, email and a location map.

If this isn't all on one page, you're losing most of your audience. LBN does this for you!

Targeted Search Response Page

 

Participating in the optional multi-listing Landing Page
multiplies the effectiveness of your advertising dollars.

 
Sharing your ad is better than "going alone"
The secret behind LBN's Landing Page

Web Factoid: Research indicates that most Internet searchers review 3-5 businesses before acting (e.g. telephoning, submitting an email inquiry or visiting a business).

LBN's optional Landing Page takes
advantage of this fact

The LBN Landing Page allows you to share your advertising cost with up to 4 businesses... reducing your advertising costs by up to 80%! That means you get more exposure for fewer dollars.

What else makes LBN the most effective solution?

• Targeting your ads to the communities you serve
If your business is in Paris, Indiana, you don't want to pay for clicks from Paris, France. We target your ads so they only appear in the communities you serve.

• Scientifically selecting the keyword your prospects use when searching for your products & services.
If you're a plumber should you purchase the keyword "plumber" or "leaky faucet"? We can answer these questions and tell you why.

• Managing your keywords daily, to get the lowest cost for the best performing words.
The price of keywords continually changes. We manage the bid process daily on the search engines where your ads appears.

• Crafting an effective message that draws prospective customers to your advertisement.
Search engine ads are limited to 70-characters. That means you have 70 characters to grab a prospective customer's interest and motivate him or her to click on your ad. Writing an ad that can do this is a marriage of art and science. This is what we do every day... and we do it extremely well.

We have a staff dedicated to creating and testing Adword messages that maximize response

• Reporting your results simply and clearly. Showing the return on your advertising investment.
Our reports allow you to quickly evaluate the performance of you advertising investment. You'll know every click, call, email, etc. your ads generated. Try collecting this type of information from your radio, newspaper, Yellow Pages, etc. advertisements. You can't!


Wouldn't it be nice if all advertising worked this way?

 

Call Us Today at 1.888.298.8955
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1030 Doris Rd, Auburn Hills, MI 48326 Phone: (888) 298-8955 Contact: contact@localbiznow.com